As product photographer + art director, the mandate with Floss Beauty was to create high-quality visuals that showcased the brand's top products. 

By elevating their online presence, refreshing the tone to target the right audience, and directing a cohesive social vision, we can consider the brand’s playful yet modernized identity a successful enhancement.

For Common Care Hair, the instrumental directive was giving the brand an encompassing visual identity all while introducing regular new product launches. Ensuring that each campaign maintained a cohesive aesthetic through art direction, moodboard conceptualization and photoshoots, Common Care Hair’s presence was ultimately elevated to bring a stronger visual impact within the affordable haircare industry.